An artist's store where commissions are as easy to order as prints

The situation

The previous site, under the artist’s earlier Red Brush Art name, had an outdated structure and did not sell. Commission requests for pet portraits, logos, travel artwork and custom stationery came through with missing details, which meant back-and-forth before any work could start.

What we did

• Rebuilt the store on Shopify, starting from a base theme and customising it extensively for an art catalogue
• Created custom product forms for each commission type, so the details a piece needs (subject, size, reference photos, occasion) arrive with the order
• Set up product catalogues, media organisation, automated collections for paintings and mosaics, and a clear structure for browsing custom work examples
• Carried the site across to the new Glenn Russell Art brand, with the old domain redirecting so nothing was lost

The result

The relaunch generated new sales directly from the website and led to new gallery opportunities. Commission details now arrive complete alongside the order, which removed the admin from custom work.