Brand consistency and print for two businesses, from email signatures to brochures

The situation

Li-Tech Solutions supplies solar street lighting, lithium battery systems and intelligent transport equipment, with over 35 years of experience across infrastructure, mining and defence. They also manage the Wom-Batt brand: a patented underground lithium power pod that is augered straight into the ground beside a pole, solving theft, enclosure and installation cost problems for solar street lights, weather stations, CCTV, signage and remote sensors.

Two brands, one team, selling an unusual product to councils, contractors and infrastructure projects. Everything a customer received had to look considered and consistent.

What we did

• Established a consistent set of brand rules covering logos, colours, typography and messaging for both businesses
• Designed a professional email signature that carries business information, both logos, a promotional banner and an awards notification without becoming cluttered
• Designed and produced a company brochure presenting Li-Tech’s products and services for tenders and trade customers
• Designed a Wom-Batt brochure covering the varieties of pods, their capacities and voltages, and their main applications, with TMR type approval and the ten-year warranty given clear prominence
• Coordinated local, high-quality printing to meet the project deadline

The result

Sales material and day-to-day email that present the two businesses as one operation, ready for tenders, trade shows and site visits.