Shopify · SEO
One store for cycling tours, events, hire and merchandise
A premium cycling tour operator running guided and self-guided rail trail tours, an annual gravel festival, bike hire and a merchandise range needed one store that could sell all of it and grow with the business.
- Client
- Ride Sunshine Coast and The Gravel Cartel
- Industry
- Tourism, cycling tours and events
- Platform
- Shopify
- Location
- Sunshine Coast QLD
- Year
- 2025
At a glance
- 4Things sold in one checkout: tours, events, hire and merch
- 3Rail trails with self-guided and guided options
- CustomGallery and content system for tour pages
The situation
Ride Sunshine Coast and The Gravel Cartel run bespoke all-road cycling experiences on the Brisbane Valley, South Burnett and Kingaroy to Kilkivan rail trails, plus an annual Gravel and Flannel Festival. The business was outgrowing its site. Tours, events, packages and merchandise all needed to be bookable and buyable in one place, with content-rich pages to sell the experience.
What we did
- Built a highly customised Shopify store that treats tours, events, hire requests and merchandise as products with the right options for each
- Created a custom gallery system so every tour and event page can carry its own photography
- Built content-rich pages for the trails, off-the-bike partner experiences, testimonials and the core team, with a clear “Design Your Ride” path for custom tours
- Set the SEO foundations: page structure, titles, structured data and fast pages ahead of the seasonal events push
The result
A single store that covers the whole business, from festival tickets to jerseys, with a content structure the team can keep adding to. Ongoing support covers new events and features as the calendar grows.
The live site
Ride Sunshine Coast and The Gravel Cartel, as customers see it
Screenshots of the live site at the time of writing.
